WHAT YOUR LOCAL BUSINESS NEEDS TO KNOW ABOUT FACEBOOK BUSINESS PAGES The trend towards online and digital marketing is growing, and it’s not hard to see why. Not only is it cheaper and easier to implement than print and television advertising, but it is also capable of reaching a much wider audience. One of the most significant benefits of…
WHAT MAKES A GREAT RETAIL MANAGER? It’s no coincidence that your best managers have winning personalities. These behaviors make them naturally suited for the job, and allow them to thrive in the retail environment. See who does it best to figure out what to look for. Here are the 8 most important traits. DECISIVE JUDGMENT Accurate analyzing the cost…
Process (Left column) HIRE TRAIN SET GOALS & OBJECTIVES DEFINE & MEASURE METRICS & KPI’s MOTIVATE PERFORMANCE EVALUATION REWARDS & INCENTIVES Required Action and Skills (Right column) HIRE Develop a “Successful Associate” Profile Interview Skills TRAIN Sales Customer Service Product/Service Knowledge Process & Procedure SET GOALS & OBJECTIVES Sales Targets Customer Service Targets Other Expectations Develop a Performance Culture…
Ye Olde Guide to Launching a Loyalty Program Loyalty Program for Your Business Before you get started creating a loyalty program, you’ll want to make sure you have a good reason. Here’s what you need to know before you begin laying out the best plan for your loyalty program. How about a turkey leg? Imagine visiting a new pub…
Data is a little old but still shows the important trends that is impacting the future of retail. THE FUTURE OF RETAIL 4 TRENDS BRINGING THE VIRTUAL EXPERIENCE INTO REALITY 71% Online purchases that include a store visit before or after 90% Retail transactions that still occur in-store SMARTPHONE-INFLUENCED IN-STORE SALES 2012: $159B 5% of total sales 2013: $593B…
Here’s an explanation of why each of the words in the infographics can be powerful in selling: Amazing – This word creates a sense of awe and excitement, implying that the product is beyond expectations. Bargain – Suggests a great deal or value, making people feel they’re getting more for their money. Bonus – Offering something extra makes the…
6 Ways to Conquer The Lack of MOTIVATION Motivation are internal and external factors which stimulate desire and energy that make a person committed towards a goal. Motivation is derived from factors such as the: Intensity of the aspiration or interest Incentive or reward value of the goal Expectations of the individual and of his/her peers These factors are…
5 STEPS TO GETTING CUSTOMERS ON DEMAND IMAGINE IF YOU HAD A BUTTON YOU COULD PRESS THAT WOULD MAGICALLY MAKE CUSTOMERS APPEAR DURING A SLOW PERIOD. THAT WOULD BE PRETTY AWESOME, RIGHT? IN THE NEXT 5 STEPS WE’RE GOING TO REVEAL A SIMPLE STRATEGY MOST LOCAL BUSINESSES SIMPLY FAIL TO REALIZE IS RIGHT IN FRONT OF THEM – BUILDING…
5 Ways to Dramatically INCREASE FOOT TRAFFIC to your Business in 14 Days or Less! Higher foot traffic generally means higher sales. If you want to increase the foot traffic that’s coming into your business, here’s 5 highly effective ways you can accomplish that: HOST AN EVENT & INVITE THE MEDIA There are lots of ways to draw attention…
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